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GSP and Bob Industries Take us Back to our Youth for Chevy

Creative 0 Add to collection

... with a major technical advance (we mean the MyChevrolet App, not the phones!)

GSP and Bob Industries Take us Back to our Youth for Chevy

You might not be so free spirited as to have locked your keys in your car while having a spontaneous skinny dip with your friends. But there are plenty of other times when this app might come in handy! The spot does make it all look so fun to be young and carefree. 

“Night Swimming” for Chevy Sonic via Goodby, Silverstein & Partners - directed by Bob Industries‘ Jason Reitman and edited by Kim Bica at Arcade Edit.
 
You won't have to worry about locking keys in your Chevy Sonic with the MyChevrolet App. So, carry on with those amazingly spur-of-the-moment adventures.
 
 
Credits:
 
Client: Chevy
Agency: Goodby, Silverstein & Partners
CD/Co Chairman: Jeff Goodby
ECD/ Partner: Jamie Barrett
ECD/ Associate Partner: Hunter Hindman
Associate Creative Director: Andrew Bancroft
Writer: Trey Tyler
Art Director: Susan Land
Director of Production/ Associate Partner: Cindy Fluitt
Executive Producer: Hilary Coate
Producer: Sara Krider
Agency Music Supervisor: Todd Porter
Account Director: Melissa Nelson/Grace Kao
Account Manager: Julie Evans
Assistant Account Manager: Noah Polsky
 
Production Company: Bob Industries
Director: Jason Reitman
Executive Producer: T.K. Knowles
Head of Production: John O’Grady
DP: Eric Steelberg
Production Designer: Steve Sacklad
Line Producer: Bart Lipton
 
Editorial Company: Arcade Edit
Editor: Kim Bica
Executive Producer: Deanne Mehling
Producer: Ali Reed
Assistant Editors: Nick Rondeau, Luke McIntosh
 
Color: Airship Post
Colorist: Shane Reed
Producer: Lisa English
Smoke Assistant: Rob Ufer
 
Music – Iron & Wine “Each Coming Night”
 
Post Production/VFX Company: Airship Post
VFX Producer: Lisa English
Lead Smoke Artist: Chris Homel
 
Recording Studio: Lime
Mixer: Rohan Young
 
 
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lbbonline.com, Wed, 30 May 2012 07:13:01 GMT