GSD&M tapped bona fide street artists to illustrate Lennox’s dedication to best-in-class benefits, and set it apart from competitors. “What Perfect Feels Like” is centered around two murals – a dragon and a vault – coming to life around consumers’ homes. A third TV spot, featuring a robot, will launch in June.

The murals were created as a collab with A’Shop and artists Fluke and Zek & John Pugh, and are a part of the full campaign (TV/online, print, digital and social). This is a completely new approach to HVAC marketing.