Hobby home page
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

GSD&M Brings Projection Mapping Magic to Lennox Air Con Campaign

Creative 0 Add to collection

Employs renowned street artists to create wonderful murals for 'What Perfect Feels Like' campaign

GSD&M Brings Projection Mapping Magic to Lennox Air Con Campaign

GSD&M tapped bona fide street artists to illustrate Lennox’s dedication to best-in-class benefits, and set it apart from competitors. “What Perfect Feels Like” is centered around two murals – a dragon and a vault – coming to life around consumers’ homes. A third TV spot, featuring a robot, will launch in June.

The murals were created as a collab with A’Shop and artists Fluke and Zek & John Pugh, and are a part of the full campaign (TV/online, print, digital and social). This is a completely new approach to HVAC marketing.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Advertiser: Lennox

Creative Agency

Creative Agency: GSD&M

Genres: Visual VFX

Categories: Home Appliances, White Goods, Wed, 01 Apr 2015 08:48:39 GMT