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GSD&M Brings Projection Mapping Magic to Lennox Air Con Campaign

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Employs renowned street artists to create wonderful murals for 'What Perfect Feels Like' campaign

GSD&M Brings Projection Mapping Magic to Lennox Air Con Campaign

GSD&M tapped bona fide street artists to illustrate Lennox’s dedication to best-in-class benefits, and set it apart from competitors. “What Perfect Feels Like” is centered around two murals – a dragon and a vault – coming to life around consumers’ homes. A third TV spot, featuring a robot, will launch in June.

The murals were created as a collab with A’Shop and artists Fluke and Zek & John Pugh, and are a part of the full campaign (TV/online, print, digital and social). This is a completely new approach to HVAC marketing.





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Client

Advertiser: Lennox

Creative Agency

Creative Agency: GSD&M

Genres: Visual VFX

Categories: Home Appliances, White Goods

lbbonline.com, Wed, 01 Apr 2015 08:48:39 GMT