Grumpy Self-Isolating Santa Waves Turkey Leg at Progressive Views in Relatable Christmas Movie
Creative 270 1 Add to collection
Made in partnership with 2050 London and directed by Armoury's Jack Laurance, 'Snowflake' was skilfully filmed under strict Covid-19 protocols
In the tradition of all great Christmas films - 'It’s a Wonderful Life', 'Home Alone', 'Die Hard' - 'Snowflake' is a family friendly tale of seasonal good tidings, wit and wisdom. It’s the festive season as seen by the wry, dry, left-leaning Claude Claus, son of Santa, who’s taken the reigns on this year’s gift giving because his Dad’s been deemed 'high risk' on account of being 1,750 years old.
Claude brings a millennial perspective to the politics of Noël and is keen to bring awareness to a campaign for a living wage for all elves, his fight for reindeer welfare and reduced consumerism in favour of eco-friendly gifts. Top of his list this year is the end of the patriarchy. He’s a modern, liberal Kris Kringle.
Santa senior, however, is less-than-impressed by his snowflake-son, frequently interrupting Claude’s monologue to wave a turkey leg in the direction of his progressive views and espousing some: “If it ain’t broke, don’t fix it” boomer rhetoric.
A droll seasonal satire, 'Snowflake' was directed by Jack Laurance and skilfully filmed under strict Covid protocols and features understated comedic brilliance from Lucas Paternott as Claude Claus and objectionable views from Simon Anthony as a grumpy, self-isolating Santa.
Creative Agency: 2050
Creative: Adam Chiappe & Matthew Saunby
Armoury, Fri, 11 Dec 2020 13:17:49 GMT
Film Production: Armoury
Producers: Matt Hichens, Clare Gibson
Director: Jack Laurance
Cinematographer: Ali King
Editor: Scot Crane, The Quarry
Art Director: Jake Parker
Sound Design: Brendan Crehan
Colourist: Stef Colosi, Okay Studio
VFX: Matthew Green
Hair & Make up: Kari Rödnes