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Creative in association withGear Seven
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Grumpy Cat Gets the Buzz on Honey Nut Cheerios In Saatchi NY Spot

02/07/2014
Advertising Agency
El Segundo, USA
59
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Backyard director Rob Pritts brings the internet sensation to the screen

Venice, CA-based Backyard director Rob Pritts captures Internet sensation Grumpy Cat’s version of a ‘smile’ in the comical 30 second spot “Grumpy Cat” for Honey Nut Cheerios out of Saatchi & Saatchi, NY. 

The spot features the cheery Honey Nut Cheerios bee Buzz trying his best to make the famously grumpy feline grin—it’s a funny failure.  Pritts’ signature comedic timing, usually showcased through human performers, is humorously applied here with Buzz and Grumpy in TV show-like fashion.  



Credits


Agency: Saatchi & Saatchi, NY

Executive Creative Director: Peter Smith

Creative Director: Johnnie Ingram

Creative Director: Chris Skurat

Copy Writer: Adam Kline

Art Director: Justin Roth

Executive Producer: Gregory Hall

VP. Director of Business Affairs: Sara Jagielski

Business Manager: Christina Mattson

SVP Management Director: Rodes Ponzer

Account Director: Dave Barone

Account Executive: Carly Wallace

Senior Strategic Planner: Anastasstios Tsitsopoulos

Production Company: Backyard, Venice, CA

President/Partner: Blair Stribley

Managing Director/Partner: Chris Zander

VP/Executive Producer: Kris Mathur

Head of Production: Emily Malito

Director: Rob Pritts

Director of Photography: Florian Stadler

Line Producer: Kevin Sharpton

Editorial: Beast

Editor: Jim Ulbrich

Producer: Valerie Lorio

VFX: Laika/House

President: Lourri Hammack

Line Producer: Karly Chambers

Animation Director: Aaron Sorenson

VFX Supervisor: Rex Carter

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