The Brooklyn Brothers
Tue, 25 Aug 2020 12:17:53 GMT
Finding your space in culture is the secret to driving purposeful business growth. But culture doesn't care about yesterday or tomorrow, it only cares about the now. So, how can you create a marketing plan with that in mind, to deliver a fast start in a post-Covid culture?
The Brooklyn Brothers hosted a webinar discussing how to find your space for growth in a post-Covid world – focusing on an earned-first brand marketing model that enables brands to rise above the noise, driving disproportionate returns for your business. The session kicked off with a Cultural Panel, including the infamous Carla Buzasi, managing director at WGSN and former editor of Huffington Post, and the incredible Will Hersey, content director at Esquire Magazine.
The team then focused on an actionable model for driving growth in a post-Covid era, encompassing three aspects:
1) FINDING YOUR CULTURAL SPACE
2) DEFINING YOUR HUMAN VALUE
3) TELLING POWERFUL EARNED-FIRST STORIES
This model was then discussed and evaluated by our client panel, including Campaign Magazine’s Business Leader of the Year, Finola McDonnell, chief communications and marketing officer at The Financial Times, and award-winning marketeer, Cathy Graham Kidd, senior marketing director at PepsiCo.
The webinar prioritised learning and actionable outputs – providing a constructive way to re-evaluate your post-Covid marketing approach.
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Agency: The Brooklyn Brothers
Categories: Business Services, MarketingThe Brooklyn Brothers, Tue, 25 Aug 2020 12:17:53 GMT