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Growth Chart Eerily Reveals Child Sex Exploitation Realities in Shocking Film

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Powerful film for The Children’s Society by VCCPme

Growth Chart Eerily Reveals Child Sex Exploitation Realities in Shocking Film
A shocking video exposing the brutal realities of child sexual exploitation is being launched by The Children’s Society on 11th November 2015. 

The Children’s Society, one of the UK’s leading children’s charities, teamed up with communications agency VCCPme to draw attention to the horrific crime of child sexual exploitation, which the police recognise as the greatest threat facing this country next to terrorism.

The two minute film revealing the ‘growing pains’ and impact of sexual abuse on children will be launched online. This follows the kick-off of The Children’s Society’s fully integrated direct response campaign on 5th November with a direct mail in the form of a full-size wall chart. 


Synonymous with tracking the significant milestones of childhood, the video features the familiar chart of childhood marked on the walls in so many homes. It starts with innocent moments such as being tall enough to ride the roller-coaster. But as the camera pans up the chart, the recorded events begin to take a more sinister turn: “I met their friends. They drink a lot”; “I don’t like where they touch me”; “Abused by all of them tonight. I blacked out.”

Thousands of children and young people are sexually exploited up and down the country every year — although the precise number is not known. 

As The Children’s Society’s new report Old Enough To Know Better? Why sexually exploited teenagers are being overlooked reveals, huge numbers of sex crimes against older teenagers in England and Wales in the last year went unreported and unpunished because many victims were gripped by the fear of not being believed and suspicion of the justice system. 

Emmy Award winning ‘Luther’ director Sam Miller directed the short film, compellingly revealing that child sexual exploitation can take place in the most mundane settings of an average home to a child in an average family.

“People think the dramas I work on feel pretty real and authentic-well this story is chillingly real. I wanted to be part of this project to show people what this horrific crime against children is really about and for them to know that they can do something to help these children,”  Sam Miller said.

“VCCPme has made a powerful video helping us bring this urgent issue to the screen. This video is vital to our being able to draw attention to the what child sexual exploitation really is and raise the crucial funds we need to make sure we can help these children and keep more safe from being sexually exploited in the first place,” Matthew Reed, Chief Executive of The Children’s Society said.

 “Learning about the incredibly important work that the Children’s Society do has been both humbling and deeply upsetting. The work we have produced is reflective of the shocking truth of the situation for far too many vulnerable children in the UK right now, and we are proud at VCCPme to have helped in any way we can to highlight this shocking situation.”, Sophie Maunder-Allan, CEO of VCCPme commented.
 
The two minute video is available on The Children’s Society website at: www.childrenssociety.org.uk/emilysstory Wednesday 11th November. It is part of the charity’s Seriously Awkward campaign which is calling on the Government to make sure that police have the means they need to protect 16 and 17 year olds from sexual exploitation, and that consent to take drugs and drink alcohol is never confused with consent to engage in sexual acts.
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Music

Sound Design: Ben Leeves/Aaron Taffel

Sound Production: Grand Central Studios

Production Company

Director: Sam Miller

Production Company: Mustard London

Creative Agency

Art Director: Brett Gascoigne

Copywriter: Tom Young

Creative Agency: VCCPme

Planner: Chloe McMahon

Producer: Ed Mueller

Genres: Storytelling

Categories: Charity, Corporate, Social and PSAs

VCCP, Thu, 12 Nov 2015 10:17:28 GMT