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Grovo & Saatchi LA Create Tailored Training Course for Marketing Professionals

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Content helps digital marketing professionals bridge the skill gap on industry technology

Grovo & Saatchi LA Create Tailored Training Course for Marketing Professionals

Grovo, the cloud-based video training platform that teaches Internet and professional skills in 60 seconds, and award-winning agency Saatchi & Saatchi Los Angeles, a leader in cutting-edge, fully-integrated marketing and digital production, today announced a collaboration to create and deliver the best training content for digital marketing professionals. The new video-based course, titled "Digital Agency Essentials," is now available on the Grovo platform and will help industry professionals fine-tune critical skills. The platform is designed to bridge the knowledge gap, as industry technology and best practices continue to change at a rapid pace. The course is available here

Combining Grovo's effective cloud-based training platform and Saatchi LA's expertise in digital marketing production, the "Digital Agency Essentials" course delivers premium-quality content and training management for individuals, companies and teams. It includes 30 video lessons, divided into three tracks: Digital Agency Fundamentals, Social Media Content Fundamentals and Social Media Content Around the Web.

"Technology innovations are outpacing the ability of average workforces to keep up, creating a skills and knowledge gap that impacts workforce productivity -- as leaders in professional development for the digital workforce, we strive to deliver the best, most effective solution to help businesses decrease training time and improve results," said Jeff Fernandez, Grovo Co-founder & CEO. "As we continue to grow our library, it's essential to leverage the knowledge of industry leaders like Saatchi LA to ensure that content maps directly to the skills required in the workplace, across industries." 

With Grovo, businesses and teams are able to conduct and participate in trainings on the same exact subject matter, from anywhere in the world. An expert in micro-learning, Grovo is designed to keep pace with skills needed to succeed in today's business world. Based on proprietary methodology, Grovo quickly produces and deploys 60-second videos in real-time as technologies update. Through the end-to-end solution, businesses can then implement the training immediately on its cloud-based platform, which includes functionality to accurately measure, track, and manage employee performance.

"Saatchi LA is committed to ensuring our employees have the right tools and language for the work they're being asked to complete. We also believe in evolving, educating, and sharing new techniques as the digital world requires," said Jeremiah Knight, Executive Director, Digital, Saatchi & Saatchi LA. "We've worked closely with Grovo to take complex agency concepts and turn them into simple, bite-sized narratives used as stimulus at the beginning of larger Saatchi LA training initiatives. The collaboration has become fundamental to our education initiatives, and we think other agencies might benefit by using Grovo in their own education efforts."

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Saatchi & Saatchi London, Mon, 19 May 2014 16:01:26 GMT