Australian indie band Stonefield have launched a groundbreaking interactive music clip created by BMF's Interaction Lead Nev Fordyce.
Fordyce teamed up with Sydney-based production company Mini Sumo to create the revolutionary new music clip for Psych-rock prodigies Stonefield’s latest single ‘Bad Reality’ http://www.stonefield.com.au/badreality
Fordyce worked with Mini Sumo’s filmmakers David Barker and Marianne Khoo, and Steve Hanzic to create the clip for the “all-sister” band, who were discovered through Triple J’s unearthed music program.
The film, which takes inspiration from provocative works such as Todd Solondz’s Palindromes, sees the four Findlay sisters all playing the one central character in a perpetually looping bad reality. Taking a unique approach to music releases, Fordyce and team launched a traditional and interactive clip for the single release.
The traditional clip launched a week before the interactive clip to create excitement across music blogs and social networks. The first film acted as a precursor to the interactiveclip, creating a sort of puzzle by playing out the story in reverse.
The interactive clip utilises new web technologies, and wide-ranging device support, to add another layer of story to the overall idea and allow viewers to play around with the action.
Director David Barker said: “A lot of interactive clips online are gimmick based, which is all well and good, we like playing around with those, and this clip has an element of that. However, we wanted to concentrate more on narrative – and see how we could incorporate the band, while making the whole experience more engaging.”
Nev Fordyce said, “The concept behind the interactive clip is to drive more interaction with the band. Stonefield has a devoted fan base, they love the girls, they love the songs. We wanted them to get closer to them, spend a little more time with the girls.”
“Film has traditionally been a one-way medium, whereas in digital the viewer can be involved. We wanted to explore how the convergence of technology and music could increase the experience,” said Fordyce.
The project reunited Barker and Khoo with Nev Fordyce, the trio previously worked together on comedy web-series, The Future Machine that received the Outstanding Achievement in Direction award at LA Webseries Festival.
Music by Stonefield: Amy Findlay, Hannah Findlay, Sarah Findlay & Holly Findlay
Writer/Director: David Barker
Writer/Editor: Marianne Khoo
Interactive Director: Nev Fordyce
Interactive Designer: Steve Hanzic
DOP: Rupert Brown
Prod Mgr: Jenna Sarkin
Cam Assit: Max Seager
Gaffer: Andrew Ward
Stylist: Hanah Bowden
Make-up & Hair: Angela Brookes
Stunt Co-ordinator: Spike Cherrie
Ruben: Matthew Moore
Maggs: Matt Okine
Jim Crow: Jim Woff
Band Management: Paul Gildea
Wunderkind: Michael Paris & Jacqui Wilson