Thu, 07 May 2020 08:58:01 GMT
When we hear music, we process so many elements and constructs to determine meaning, emotion and other actionable outcomes. We are able to do this in hundreds of milliseconds, automatically and involves a process so complex that only human cognition can determine and extract. Sorry computers. So with many aspects, I thought I would focus on rhythm. Mainly because my dyslexic brain can miss words in sentences. Or have a hard time to decipher meaning. But I have always learnt well through music. Mainly because I can remember a certain word through an associated pitch, or because I can remember a certain mathematical sequence because of a rhythm I’ve put behind it.
But why do our brains function this way with music?
As Daniel Levitin describes: “Rhythm refers to the durations of a series of notes, and to the way that they group together into units.” Charles Darwin understood this fundamental concept even though he wasn’t the biggest music fan. In fact, he deemed himself unmusical even though he appreciated the impact on human evolution in sexual selection. We can all probably think back to the days we could all go disco dancing and see the best movers and shakers attracting their potential mates. Or watching our favourite David Attenborough programme to see the male bird pulling out their best prances to attract their love interests.
How innate is our musicality?
We first experience music in the womb. From conception, we recognise pitch to distinguish our Mothers voice. We also recognise rhythm from her heart rate and breathing. This is why we love lullabies as babies, with the soothing tones and rocking motions. But what makes us like rhythm so much? Well, this has a lot to do with our brains and its structure and function. As a young girl, I fell in love with playing the piano. I found this valuable in expressing my emotions and creativity. But having a mind that has always worked a little differently, and with a case of curiosity, I turned my attentions to psychology and neuroscience to understand why I love music as much as I do. So with the past 10 years dedicated to this academically, I’ve learned that most of us process and respond in consistent ways unless there is a pathological reason why.
We like what we know, and we know what we like
Our brains like patterns. We like to experience repetition. But rhythm is also a way for our brains to make predictions about the future by creating expectation. Rhythm flows through the cerebellum, Latin for ‘little brain’. This plays an important part in motor controls and emotional controls such as fear or pleasure. Once rhythm has passed through the cerebellum it follows onto the limbic system, which is our hub for emotions and memory. We like rhythm when we can feel a groove, which is mainly due to syncopation. Because when unexpected patterns occur, we experience surprise which makes music more interesting. Which is a result of increased blood flow to the cerebellum.
I know what you’re thinking, enough, I’m bored of brains already
I was speaking with a friend the other day about music and exercise. What I found interesting was when she said that she’s getting bored of music when she runs. Because nearly all music sounds the same. Good point. But when I asked what it is about music that makes her want to run, she told me that it needs to be fast and motivational. We know that neurons fire at the tempo set and the body follows suit making our performance enhanced. And principle elite athletes have been taking advantage of this for decades.
Music and rhythm in branding
So we know rhythm performs similarly within other aspects such as evolution, social bonding and exercise. Something with a good beat, a groove, can literally drive us to execute certain behaviours. So if we can identify the use of rhythm in these related areas, we can also take advantage of this to use music effectively in our branded communications and messaging.
- Kerry Schofield, insights and business development, soundlounge
Genres: Music & Sound Design
Categories: Media and Entertainment, TV and Radiosoundlounge, Thu, 07 May 2020 08:58:01 GMT