Dutch premium beer brand Grolsch has collaborated with global marketing and technology agency LBi to launch an innovative digital marketing strategy in key international markets.
Grolsch has worked with LBi’s blended team of creatives, strategists and technologists to devise and roll out a next-generation digital strategy, which includes a revamped global web presence grolsch.com
, a Facebook hub aimed at joining up Grolsch’s digital and social assets, and social content designed for sharing across multiple platforms.
The global digital strategy supports Grolsch’s ‘Choose Interesting’ brand platform and aims to engage consumers in the creation of shareable content and conversations, based on what’s happening in the real and digital worlds.
Grolsch.com has been created using responsive design so that it works seamlessly across mobile devices. The design of the new site focusses heavily on the iconic Grolsch bottle, making it relevant in key international territories, including the UK, Europe, Africa, the US and Asia.
Ronald van Amerongen, Global Brand Director at Grolsch said: “At Grolsch, we have been making interesting choices since 1615, so we’re really excited to be launching a new global web presence which brings this proposition to life and allows us to engage with our customers.”
“Grolsch’s Choose Interesting brand platform provided us with a great opportunity to develop a new global digital strategy with the user at its heart. Grolsch’s revamped global web presence is all about engaging the audience and inviting them to Choose Interesting by curating, creating and facilitating interesting content,” added Simon Gill, Executive Creative Director at LBi.
Creative Agency: LBi
Art Directors: Simon Attwater and Alex Woodcock
Copywriters: Abi Ellis and Alistair McKnight
Planner (creative agency): Ed Beard
Client Services: Taranjit Moore-Jones and Rob O’Shea
Technology: Paul Carvill and Andy Davies
Designer: Suki Rai