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Grolsch 0.0 Beer Captures the Joy of the Season

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Jonathan Herman directs a new campaign for beer brewer Grolsch to draw attention to a large range of non-alcoholic beers

Grolsch 0.0 Beer Captures the Joy of the Season

Beer brewer Grolsch is launching a new campaign for its 0.0 beers under the motto: "It's your time, always". Developed by Fitzroy and produced by CZAR Amsterdam, the campaign is directed by Jonathan Herman.


Drink first, then action

Together with the Grolsch soundtrack 'Time of the season' by The Zombies, the commercial portrays various moments in which it seems like a good time to drink a 0.0 beer. It is important that the video shows the relevant action; playing football, hiking, working or moving in this case, after the drinking moment. It is exactly that, according to the Enschede brewer, which makes Grolsch 0.0% different. In addition to the good taste: 'It does not interrupt your day'!


CREDITS

Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
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Genres: People

Categories: Low alcohol beers, wines and ciders, Alcoholic Beverages

CZAR Amsterdam, Wed, 14 Apr 2021 09:46:31 GMT