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Creative in association withGear Seven
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Grindhouse Meets Riot Grrrl for Far Cry New Dawn Trailer

05/02/2019
Advertising Agency
Paris, France
182
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Ubisoft title embraces girl gamers with pair of violent femmes wreaking havoc to ‘It’s Raining Men’
DDB Paris’ new trailer for Far Cry New Dawn introduces the game’s twin antagonists as they shoot up a post-apocalyptic bar.

17 years after the nuclear blast at the end of Far Cry 5, the survivors of the apocalypse try somehow to survive and to find a semblance of a peaceful life. However, others decided not to settle for the leftovers – they’re called Highwaymen, a band of pillagers led by the ruthless twins Mickey and Lou.
 
The plot of the film takes place in a post-apocalyptic world, and more precisely in a bar that Mickey and Lou decided to pay a visit to. Nomads with no worldly attachments, they travel the country in search of resources or anything else that could help them assert their dominance. This time, it’s the clients of the bar that pay the price, falling one after another before the blaze of the pistols and AK-47s these terrible twins wield with a wicked mastery.
 
Shot like a combat scene in an action blockbuster, this wild film directed by Xavier Gens presents these new antagonists in a supercharged showdown, perfectly choreographed to the iconic song It’s Raining Men (specially re-orchestrated by SixtyFour Music for the occasion).


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