Grime Gran and Rapper Headie One Witness a Game Changer with adidas

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Unlikely duo star in spot from M&C Saatchi Sport & Entertainment and UNIT9's Tom Brown
Grime Gran and Rapper Headie One Witness a Game Changer with adidas

M&C Saatchi Sport & Entertainment has launched a new campaign for adidas 4D, featuring the unlikely duo of Grime Gran and rapper Headie One. 

With its game changing tech and its soles with holes these trainers are born from liquid, which is pretty sweet. What's even more sweet is watching these two characters have a laugh together. 

The spot was produced by UNIT9 with direction by Tom Brown.

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Director: Tom Brown

Production Agency: UNIT9

Producer: Harry Starkey-Midha

DOP: Sam Meyer

Editor: Alex Burt

Production Designer: Charlie Whiteway

Costume Designer: Luke Temple

Agency: M&C Saatchi S&E

Creative Team: Dan Griffiths and Ben Williams

Business Director: Minnie Copping

Account Director: Sophie Wyatt

Account Manager: Elliot Rose

Senior Account Executive: Ngoc Nguyen

Account Executive: Jade Roberts

Genres: Comedy

UNIT9 London, 5 months ago