Griffin Archer Brings the Afterlife to the Party for Arta Tequila

For Arta Tequila, the holiday season begins October 31st. The premium tequila brand has partnered with Minneapolis-based advertising agency Griffin Archer to take over Denver with 23 outdoor billboards celebrating Dia de los Muertos or Day of the Dead. 

Arta wants you to honor those who have passed in the traditional Mexican way - with tequila, of course. Combining traditional sugar skull imagery with eye-catching extensions, they encourage you to live it up on Day of the Dead.