Gear Seven/Arc Studios
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Grey Urges Sun Readers to 'Save With Jamie'

Creative 1.1k Add to collection

Spot ahead of chef's new book directed by Outsider's Chris Balmond

Grey Urges Sun Readers to 'Save With Jamie'

Grey London – part of WPP’s Team News – has created a humorously tongue-in-cheek TV campaign to promote The Sun’s tie-up with Jamie Oliver ahead of the launch of the popular chef’s latest cookbook, Save with Jamie.

The campaign – which runs for five days – shows families how affordable cooking starts with smart shopping; playfully highlighting Jamie’s money-conscious credentials in regards to food…if not some other areas of life.


Starting Saturday 24 August, The Sun will be publishing a five-day Jamie Oliver series comprising five collectable glossy recipe cards from Save with Jamie (which launches on 29 August) – which aims to help people shop smart, cook clever and waste less – as well as helpful money-saving tips each day, an exclusive interview in-paper and exclusive video content for Sun+ members via and smartphone. 

Dave Monk, deputy executive creative director at Grey London, says: “Jamie’s the perfect ambassador for frugal cooking, but we all know he’s completely minted in real life; a pretty funny contradiction we couldn’t resist. He’s also a bloody good sport and great at not taking himself too seriously.”


Client: News UK (Nick Stringer, director of marketing communications; Rob Painter, marketing director; Katie Wynn, marketing manager)
Creative agency: Grey London
Deputy executive creative director: Dave Monk
Creative team: Rasmus Smith Bech & Jonas Roth
Producer: Sam Napper
Production assistant: Izzie Haak
Business director: Tamsine Foggin
Account director: Sarah Pang
Production company: Outsider
Director: Chris Balmond
Editing: Final Cut
Media agency: M/SIX

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Outsider, Fri, 23 Aug 2013 09:53:29 GMT