senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
Grey Singapore Prints for Duracell
19/08/2013
1000
Share
'Some toys never die'
Group_3646

Duracell wanted a fresh approach to communicate the longevity of their batteries. With this in mind, the team at Grey Group Singapore has launched this visually-engaging campaign that centres on the concept of children who grow tired of their toys very quickly, discarding them for newer, more exciting ones. More often than not, these 'rejected' toys have batteries in them – and those running on Duracell’s long-lasting batteries are still functioning and ‘alive’. Each advertisement of the campaign conveys a story of a discarded toy coming back and hoping to reunite with its owner while the latter is caught spending time with a new, favourite toy.

 


 

 

Credits


Agency: Grey Group Singapore
Client: P&G
Brand: Duracell
Title of campaign: “The Return” – Dog, Doll, Robot


Chief Creative Officer: Ali Shabaz
Copywriter: Karn Singh
Senior Art Director: Deng Yingzhi
Photographer: Vikram Kushwah
Producer: Karn Singh
Art Buyer: Iskandar Abdul Kader
Digital Imaging: Evan Lim/The Rabbit Hole
Production Manager: Bobby Koh
Account Supervisor: Fernando Beretta/Ines Etchenique
Advertiser's Supervisor: Stefan Sallandt

 

Credits
More News from lbbonline.com
Group745
Awards and Events
Nayla Tueni on 90 Years of Annahar
03/03/2024
45
0
Group745
Hires, Wins & Business
Modern Post Adds Colourist Taylor Schafer
01/03/2024
12
0
ALL THEIR NEWS
Work from
Group745
Festivals of India
Samsung TV
03/03/2024
2
0
Group745
Feel Every Detail
Genesis
01/03/2024
4
0
Group745
Charles Barkeley
Bleacher Report x Bing
01/03/2024
4
0
ALL THEIR WORK