Grey has today announced the promotion of Diego Medvedocky to president of Grey Latin America. He will retain his responsibilities as chief creative officer of Grey Latin America and president of Grey Argentina. He will continue to work closely with Marco Milesi, CEO of Grey Latin America.
Michael Houston, worldwide CEO of Grey Group, said: “Diego is one of the most recognised and awarded creative leaders in Latin America and beyond. He has put creativity at the heart of our operations and made it a growth engine. His passion and track record for building brands across platforms will serve us well in the years ahead.”
Diego Medvedocky joined Grey Argentina as executive creative director in 2013. He was appointed chief creative officer of Grey Latin America, overseeing the creative product across 14 offices in the region in 2014. Last year, he was promoted to president of Grey Argentina.
Under Diego's creative leadership, Grey Argentina has doubled the agency's revenue as well as the number of clients and has been awarded as 'The Best Agency in Argentina' at the prestigious Diente Awards twice. Grey Argentina became the most award-winning agency in the market at national and international festivals for two years running.
The agency has made a major contribution to Grey Latin America's creative renaissance: the region was named the Cannes Lions Regional Network of the Year, based on award performance, in 2017 and 2018.
Marco Milesi said: “The promotion of Diego to this leadership position reflects our commitment to recognise and celebrate the extraordinary talent we possess across Latin America. He will play a key role in helping us to achieve our huge potential for growth.”
“The truth is that I did not expect this but it makes me very happy. I want to work with Marco in the region and put it on top. But what I like most of all, is the message of the network of putting creativity above and at the center of the entire organisation,” Diego Medvedocky said regarding his new position.