Grey POSSIBLE, the joint venture created by Grey London and digital agency POSSIBLE, has appointed Wayne Brown as its new MD.
Brown, who currently holds the same position at glue ISOBAR, is an important addition to the senior management team at Grey. Despite only being a year old, Grey POSSIBLE is already the fastest growing part of its business, with clients including GSK and P&G. He joins in the summer and will report to Grey London CEO, Chris Hirst. He replaces Craig Morgan, who joined Google last month.
Having welcomed WPP sister agencies POSSIBLE and shopper marketers Dialogue into its Hatton Garden offices in November, Grey is now in the unique position of having nearly 500 people, with a 50/50 split of traditional and non-traditional expertise, collaborating in the same building without walls, offices or departments. This is a key factor in Grey’s impressive recent performance and strategy for growth going forward.
Chris Hirst, CEO, Grey London, said: "I’ve known Wayne for a long time and I’m delighted we’ve now got the perfect role for him and the perfect addition to our team.”
Wayne Brown added: “Grey London is a fantastic agency with undeniable momentum and a hugely ambitious team. I was equally impressed with the strength in depth of specialist talent within POSSIBLE. So bringing this together, in this innovative joint venture - Grey POSSIBLE - was an opportunity that was too good to turn down."
Brown has been running glue ISOBAR as managing director since his promotion from deputy MD in 2011. He also currently oversees Toyota, Kellogg and Auto Trader. He joined glue London, as it was then known, over six years ago as client services director from client side at Sara Lee where he was marketing manager for the £18m NSV Brylcreem brand. Previously he worked at TBWA\London on John Smith’s, Apple and McCain and Lowe Howard-Spink on Orange, Direct Line, Saab, Coca-Cola and HSBC.