Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Grey Poland and Rak’n’Roll Charity Transform a Brewery to Help People with Cancer

Creative 492 Add to collection

Grey Poland turned a local brewery into a self-sufficient donation engine

Grey Poland and Rak’n’Roll Charity Transform a Brewery to Help People with Cancer
Ever since its beginning, the Rak’n’Roll charity foundation has been working towards improving the quality of life of cancer patients.

However, collecting money for charity is hard. That’s is why the Rak’n’Roll's income decreased by 20% in 2017. 
 
Grey Poland, together with a local brewery, made a new beer brand and turned it into a self-sufficient donation engine.


1500 bottles were produced and with each bottle sold a donation of 50 Euro cents was made to the foundation. The remaining income was spent on brewing the next batch of beer. 

 
Furthermore, the beer name, 338 803, is the registered charity number. If you add it to your tax form, a donation will be transferred to Rak’n’Roll. Before the end of the tax year the foundation had already gathered 50% more tax based charity donations than in 2017.

The conceptual and creative partner of the campaign was Grey Poland. Other companies involved in the campaign were Cohn&Wolfe, Shootme, Wołowski & Partners Studio, IndaHash, Lettly and MediaCom.
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Beers, Alcoholic Beverages

Grey, Mon, 21 May 2018 11:31:51 GMT