Grey Poland turned a local brewery into a self-sufficient donation engine
Ever since its beginning, the Rak’n’Roll charity foundation has been working towards improving the quality of life of cancer patients.
However, collecting money for charity is hard. That’s is why the Rak’n’Roll's income decreased by 20% in 2017.
Grey Poland, together with a local brewery, made a new beer brand and turned it into a self-sufficient donation engine.
1500 bottles were produced and with each bottle sold a donation of 50 Euro cents was made to the foundation. The remaining income was spent on brewing the next batch of beer.
Furthermore, the beer name, 338 803, is the registered charity number. If you add it to your tax form, a donation will be transferred to Rak’n’Roll. Before the end of the tax year the foundation had already gathered 50% more tax based charity donations than in 2017.
The conceptual and creative partner of the campaign was Grey Poland. Other companies involved in the campaign were Cohn&Wolfe, Shootme, Wołowski & Partners Studio, IndaHash, Lettly and MediaCom.