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Grey NY Gets Your Bathroom Ready for the Big Game with Febreeze

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Editors' Choice: The hilarious film celebrates the phenomenon of the halftime #BathroomBreak

Grey NY Gets Your Bathroom Ready for the Big Game with Febreeze

Febreze, an Official Sponsor of the NFL, has unveiled its first-ever Super Bowl ad, "America's Halftime Bathroom Break."  Created by Grey New York, the spot is voiced-over by actress Kathryn Hahn and provides a humorous look at the always-anticipated Halftime #BathroomBreak - the phenomenon that occurs as millions of football and ad-loving fans rush to the bathroom in the minutes between the halftime whistle and the halftime show.  The 30-second spot will air in the second quarter of Super Bowl LI.

The brand also produced a longer-form film that depicts the unifying moment we encounter in both anticipation and celebration of the Halftime Bathroom Break on game day.  It tells the full Halftime #BathroomBreak story, and is based on a consumer-behavior driven insight that when the whistle blows, the Halftime Bathroom Break ensues.  In fact, more toilets are flushed between the second and third quarter of the Super Bowl than at any other time during the year.

You can check out the full film below:

The ad is conveniently timed to air just prior to America's mad dash to the can at halftime.  It is an extension of Febreze's brand new "Odor Odes" marketing campaign, also voice-over by Kathryn Hahn, which is centered on how the things we love the most, can also stink.

And you can check out the shorter 30-second spot below:

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Edit Assistant: Dan Berk, Kit Wells

Edit Company: Final Cut

Editor: Joe Guest

Executive Producer: Sarah Roebuck

Head of Production: Jen Sienkwicz

Producer: Brad Wood, Frankie Elster

Post Production / VFX

Creative Director: Dirk Greene

Post Production Company: Significant Others

Producer: Alek Rost

Telecine: Color Collective

VFX Supervisor: Dirk Greene

Production Company

Executive Producer: Cathleen Kisich

Head of Production: James McPherson

President: Tim Katz / Matthew Brown

Production Company: Knucklehead

Producer: Francis Mildway-White

Creative Agency

Account Executive: Stephen Koepp

Account Supervisor: Tim Carpenter

Assistant Account Executive: Hannah Byrne

Chief Creative Officer: Andreas Dahlqvist

Copywriter: David Mattera, Cuanan Cronwright, Leo Barbosa

Creative Agency: Grey New York

Executive Creative Director: Jeff Stamp, Leo Savage

Group Account Directors: Rick Reilly, Mercedes Campos

Project Director: Hank Romero

Strategist: Toni Dawkins

Associate Creative Director: Patrick Conlon, Will Gardner

Genres: Comedy

Categories: Air Fresheners, Home

Grey New York, Tue, 31 Jan 2017 11:34:16 GMT