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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
Grey New York's Anti-Gun Phone Glitch Campaign Aims to End Armed Violence
28/09/2018
Group745
Advertising Agency
New York, USA
120
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Clicking the link on the twitter campaign will shut down your phone without causing any harm but get your attention about the growing gun control issue in the states
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Did you know there is a current smartphone operating system bug that can turn off your phone for 10 seconds? 

By tapping into this glitch, the Community Justice Reform Coalition (CJRC) has created a tool to cause a mandatory moment of pause for the gun violence epidemic that anyone can use, send and share to be heard on this issue.  

In a time when America has become desensitized to gun violence news, this effective gun control PSA is starting as a tweet and one that can not be opted out. 

This is real click bait that “kills” your phone for gun violence awareness. Clicking the link will shut down your phone without causing any harm.

The CJRC is a national advocacy coalition that promotes and invests in evidence-based policies and programs to prevent gun violence and uplift criminal justice reforms in urban communities of color. They hope to create a movement – for all to share and retweet and bring attention back to the real issue at hand. This pro-bono project is a volunteer effort of Grey New York.



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