Grey has announced that its Grey New York flagship office has been selected as the advertising agency-of-record for Lindt USA, whose brands rank number 1 in North America's premium chocolate segment. The assignment follows a review. Grey will be responsible for consumer advertising, including a new TV campaign for Lindor chocolates breaking in 2020.
Jamin Hemenway, vice president of marketing at Lindt & Sprüngli (USA), Inc., said: "We are delighted to work with the Grey team. They demonstrated a deep understanding of our consumer, category and the Lindt brand legacy. We look forward to leveraging our success and growth in the U.S., the world's biggest chocolate market."
Debby Reiner, CEO of Grey New York, said: "We are thrilled to welcome Lindt, the iconic brand that has been an innovator in premium chocolate since 1845, to our roster. It is a tremendous creative opportunity and we look forward to a great partnership."