Grey Melbourne Lands Bulla Business
Grey Melbourne has been appointed agency of record for Bulla Dairy Foods, a leading Australian dairy manufacturer based in Melbourne. Trusted and loved by Australian families since 1910, Bulla is family owned and has been run by the same three families for six generations.
Grey has handled the digital business for Bulla since June 2011. The recent appointment will see Grey handle the entire account with the creative mandate extending to all of Bulla’s product categories – namely frozen yoghurt, ice cream, chilled yoghurt and cream.
Now tasked to manage Bulla’s overall communications, Grey will deliver an integrated approach to the strategy with digital playing a pivotal role.
Chief Executive Officer, Luke Waldren, says “We’ve thoroughly enjoyed working with Bulla; they place enormous value on ideas. Our recent work for them was driven by our shared belief in creativity, the importance of insight and a fondness of ice cream.”
Grey’s recent campaigns have launched Cloud 9 into the world of Super Premium Frozen Yoghurt by freezing yoghurt in the clouds. They also extended a global search for home-sick Aussies with their Bring ’em Home campaign. Entrants uploaded their stories via Facebook and told Bulla why they were the most deserving. The winners became the stars of a four-part mini series and their stories celebrated how Bulla brings families together at home.
