Grey Melbourne for Trader Classifieds
Trader Classifieds is Australia’s leading classified magazine franchise, and it is extending its services to the digital platform. Grey Melbourne has launched a campaign for Trader Classifieds Online encompassing print, outdoor and radio to create awareness of a new and possibly better option to search for specialist vehicles online. With their massive range of vehicles on offer, those who are not using Trader Classifieds Online are missing out on a great and easier way to find the vehicle that they want.
The radio ads highlight three scenarios for consumers who are not already using the new service: If they are unaware of it, they are “missing out” on the benefits; if they decide to “wait”, the vehicle they are eyeing may be bought by someone else or if they decide to “settle” on their portals, they have to bear with the consequences of not choosing Trader Classifieds Online.
Client: Trader Bauer Media
Product: Trader Classifieds Online
Agency: Grey Melbourne
Date of Release: 28 January 2013
Agency Credits
Credits for Outdoor:
Titles: “Earthmover”, “Tractor”, “Truck”
Executive Creative Director: Michael Knox
Art Directors/ Copywriters: Richard Lovell, Sharon Condy
Senior Art Director: Richard Lovell
Photographer: Stuart Crossett
Retoucher: Akane Utsunomiya
Senior Account Manager: Catherine McDonald
Business Director: D'arne Buckley
Director of Planning: Steve Sammartino
Credits for Print:
Titles: “Farm”, “Bikes”, “Car”, “Earth”, “Plant”, “Truck”
Executive Creative Director: Michael Knox
Art Directors/ Copywriters: Richard Lovell, Sharon Condy
Senior Art Director: Richard Lovell
Photographer: Stuart Crossett
Retoucher: Akane Utsunomiya
Senior Account Manager: Catherine McDonald
Business Director: D'arne Buckley
Director of Planning: Steve Sammartino
Credits for Print:
Titles: “Boat”, “Caravan”, “Motorhome”
Executive Creative Director: Michael Knox
Art Directors/ Copywriters: Richard Lovell, Sharon Condy
Senior Art Director: Richard Lovell
Photographer: Ellen Dewar
Retoucher: Akane Utsunomiya
Senior Account Manager: Catherine McDonald
Business Director: D'arne Buckley
Director of Planning: Steve Sammartino
Credits for Radio:
Titles: “Missing Out”, “Waiting”, “Settling”
Executive Creative Director: Michael Knox
Copywriters: Richard Lovell, Sharon Condy
Sound Design: Paul Le Couteur
Sound Studio: Flagstaff
Agency Producer: Sandi Gracin
Senior Account Manager: Catherine McDonald
Business Director: D'arne Buckley
Director of Planning: Steve Sammartino
