Grey London has launched a duo of uplifting films for
Vodafone Ireland; the latest in a string of memorable work for the
brand.
‘Heartbreak’, which is on-air from 9th May and
promotes HD voice calls, sees a girl at a one-off performance by her favourite
band. But instead of being inside enjoying the action, she’s missing the gig
because her best friend called and needed consoling. And when her
friend asked where she was? A little fib and some HD voice call technology
meant her best friend had nothing to feel bad about.
‘Race Day’, which first aired last month and promotes the
network’s 4G coverage, tells the story of Jack, who hasn’t missed the big race
for 63 years. “But time”, he remarks, “catches up with you”. Luckily, his sons
– who he began taking as boys – are there, have saved him a spot, and Jack can
watch the race from the best view in the house – without leaving his – through
Vodafone Ireland’s 4G network via a video call.
While the ads revolve around specific product features (4G
and HD voice calls), both form part of Vodafone Ireland’s brand communications
– a new and different approach to the brand’s advertising.
The campaigns were created by Lex Down and Jamie Starbuck.
They were directed by Pete Riski through Rattling Stick.
CREDITS
Project name: Race Day / Heartbreak
Client: (name, position and brand) Anne Mulcahy, Head of
Brand and Comms & Justine Donohoe, Communications Planning Manager -
Vodafone Ireland
Deputy Executive Creative Director: Vicki Maguire
Creative Director: Simon Brotherson
Copywriter & Art director: Lex Down and Jamie Starbuck
Agency producer: Charlotte Lonngren (Race Day) & Vanessa Butcher
(Heartbreak)
Planner: Ruth Chadwick
Account team: Ayesha Datoo, Katharine Easteal
Media agency: OMD
Media planner: Carolyn Odgers
Production company: Rattling Stick
Director: Pete Riski
Editor: Sam Jones @ Cut and Run
Producer: Kelly Spacey
Illustrator: NA
DOP: Jean Noel Mustonen
Post-production: Coffee and TV
Grade: Henri Pulla
Soundtrack composer: na - library track (Race Day) &
Kodaline – High Hopes (Heartbreak)
Audio post-production: Ben Leeves & Gary Turnbull at
Grand Central