Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Grey London's Ode to Telly Lovers Proves The Sun Always Shines on TV

Creative 426 Add to collection

The Sun channels A-ha’s 1985 hit to celebrate the best of British television

Grey London's Ode to Telly Lovers Proves The Sun Always Shines on TV

Britain is a nation of proud telly lovers. Whether it’s debating the latest culinary mishap in The Great British Bakeoff, arguing over who to vote for in The X Factor or speculating over who shot who on Albert Square, TV has been setting the agenda for the nation’s conversations for the best part of a century.    

The Sun – Britain’s best-selling newspaper – is the British telly lover’s biggest ally, offering comprehensive coverage, listings, scoops and exclusive footage all week long through its daily TV Biz pages, Saturday’s TV Magazine and Sunday’s TV Soap.

Creative agency Grey London – part of WPP’s Team News – celebrates The Sun’s TV offering in its latest campaign: The Sun Always Shines on TV. Fittingly, it broke this weekend during one of the year’s biggest TV moments: the opening show of this year’s X Factor.


Narrated by A-ha’s 1985 hit of the same name, the campaign heroes some of the funny and familiar rituals Britain’s great telly worshippers go through while watching their favourite shows:

-The mad scramble to find the remote (invariably behind the sofa cushions);

-Singing along in your hairbrush like nobody’s watching;

-The ‘get out of the way!’ urgency when dad wanders in front of the TV;

-The collective moment of shock when your favourite soap takes a dramatic turn…

The 30’/60’ film ends with the line The Sun: Making telly even better. The campaign runs through September and also comprises 10’ ads promoting The Sun’s distinct TV titles. It was created by Rob Greaves and Sam Daly and creatively directed by Dave Monk.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Post Production / VFX

Flame: Steve Miller @ GPS

Grade: James Bamford @ The Mill

Post Production Company: Gramercy Park Studios

Creative Agency

Account Management: Katja Giannella, Tim Rogowski, Sophie Gosper

Assistant Producer: Elaine Coyle

Creative Agency: Grey London

Planner: Mike Lean

Producer: Natasha Johnson

Media Agency

Media Agency: Mindshare

Planner: Lisa Langford

Production Company

Director: Rafael Lopez

DOP: Jim Jolliffe

Producer: Connor Hollman, Katy Smith

Production Company: Stink

Music

Audio Post Production: Zak Kurtha @ GPS

Offline

Editor: Toby Conway-Hughes @ Marshall Street Editors

Genres: Comedy

Categories: Media and Entertainment, Newspapers

Grey, Tue, 01 Sep 2015 09:58:54 GMT