Grey London has launched the second in a series of ads to promote Vodafone’s best-value RED plan in multiple markets. Titled ‘Lake’, the campaign follows last month’s emotive ‘The Kiss’, which has been viewed by more than half a million people on YouTube.
This time Academy’s Frédéric Planchon, who also shot ‘The Kiss’, headed out to New Zealand to capture a scene of perfect tranquility.
Credits
Clients: Barbara Haase, Group Brand Director and Melissa Hopkins, Head of Brand Operations, Vodafone
Project name: Lake
Creative agency: Grey London
Executive Creative Director: Nils Leonard
Creative Director: Jonathan Marlow
Head of Planning: Leo Rayman
Agency Producer: Ange Eleini
Production Company: Academy
Director: Frédéric Planchon
Editor: Sam Rice-Edwards
Post-production: MPC
Audio post-production: Factory
Grade: MPC (Jean-Clement Soret)