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Grey London's Heartwarming "Get Feeling" Campaign for Bose Will Make You Smile

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The project stars NFL legends, Larry Fitzgerald, Julio Jones and Russell Wilson

Grey London's Heartwarming "Get Feeling" Campaign for Bose Will Make You Smile

Bose is launching a new, fully integrated advertising campaign focused on conveying how our headphones and the power of music can elevate whatever you are feeling. In the first four 30-second commercials titled 'Alive', 'Bliss', 'Hope', and 'Young', you see someone experiencing an emotional moment that is made better when listening to Bose QC35 II’s.  The central idea is that Bose headphones help you feel more deeply, no matter what you are experiencing or listening to, and is captured in the endline: ‘However you feel, really feel’.
The creative development of these spots was led by Grey London.  They were shot in Vancouver, and were set to an original soundtrack composed by Oscar-nominated American pianist and composer Dustin O’Halloran.  These films started running in the US on October 15 with the ‘Young’ spot, and will break in Canada, France, Germany, Norway, Sweden and UK starting on November 1.  

In the U.S., Bose is also bringing this theme to creative on behalf of its NFL sponsorship.  In addition to ‘Young’, which features veteran Arizona Cardinals wide receiver Larry Fitzgerald, two digital spots, developed by Bose, titled 'Charged Up' and 'Devoted' will feature Atlanta Falcons wide receiver Julio Jones and Seattle Seahawks quarterback Russell Wilson showing how music fuels them and helps them feel more..  

The campaign platform also extends to Bose’s sponsorship with the U.S. Ski and Snowboard team.  Online spots debuted in October featuring athletes Mikaela Shiffrin, Kelly Clark, Alex Deibold and Devin Logan as they gear up for the Winter Games.   


Creative Director: Mick O’Brien 

Associate Creative Directors: Craig Falzone, Dave Faucher Agency Lead Producer: Eliza Lucas 

Agency Producer: Jeff Eggleston Creative Strategist: Jon Restaino 

Partnership Marketing: Josh Glasheen 

Marketing Services: Patty Kenney 

Global Social Media:  Christina Kelleher 

Director: Noah Conopask 

Production Company: THEM, in conjunction with Sweet Shop 

Producer: Federico Negri 

DoP: Garrett Davis 

Editor: Al Spy  

Colorist: Seth Ricart, RCO 

Post Production: Bose 

Sound & Music Experience: Jon Day





Associate Creative Directors: Forrest Plassmann, Eric Peterson, Mike Davis Agency Lead Producer: Eliza Lucas 

Agency Producer: Abbe Novack Creative Strategist: Jon Restaino Partnership Marketing: Kyle Maher 

Marketing Services: Kathleen Tavares 

Global Social Media:  Christina Kelleher Director: Ben Perry 

Production Company: York Productions Producer: Christopher Crawford DoP: Bill Bennett 

Editor: James Demetriou  Colorist: Jon Mercer 

Post Production: Bose in conjunction with York Productions 

Sound & Music Experience: Jon Day 

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Music Supervision: Wake The Town

Original Composition: Dustin O’Halloran

Sound Design: Sam Ashwell at 750mph


Edit Company: Work Editorial

Editor: Ben Jordan

Post Production / VFX

2D Artist: Zdravko Stoitchkov

2D Lead: Owen Saward

CG: Dan Baiton

Colourist: Tom Poole at

Post Production Company: Absolute Post

Producer: Belinda Grew / Kirsty Murray

Production Company

DOP: Evan Prosofsky

Producer: Ben Roberts

Production Company: Smuggler

Creative Agency

Account Management: Andy Samuels, Jordan Hutchinson

Agency Production: Tash Bloom

Associate Producer: Jessie Gammell

Creative Agency: Grey London

Creatives: Lex Down, Jamie Starbuck, Andy Preston, Brian Platt, Samira Ansari

Genres: Scenic

Categories: Smart watch, Consumer Electronics

Grey, Fri, 03 Nov 2017 16:54:31 GMT