Grey London Welcomes Eric Shapiro as Director of Data Strategy

Grey London announces the appointment of Eric Shapiro as the director of data strategy. In this newly developed role, Eric joins with a wealth of experience, having previously served as an Insights Planner at Google’s London office.

Reporting to Tarek Sioufi, chief strategy officer at Grey London, Eric's role is integral to elevating the agency’s data strategy practice. He will be instrumental in developing innovative approaches and measuring the impact of Grey London’s work across business, brand, and culture.

Tarek Sioufi, chief strategy officer at Grey London, said, “We’re excited to be welcoming Eric to Grey London. His natural ability as a data-driven storyteller is, without doubt, going to be a huge asset to the studio as we continue to supercharge our creative offering and our ability to make famously effective work. His background speaks for itself, and I can’t wait for him to help us make data a force for creative, unexpected and imaginative work.”

On joining Grey London, Eric said, "I’m thrilled to join Grey during this transformative phase, where leadership embraces data as a catalyst for innovation rather than a limit to creativity. The agency’s ethos of amplifying diverse perspectives for more impactful outcomes resonates deeply. Coming from a research and client-oriented background, Grey's inclusive approach feels welcoming. I’m eager to contribute, leveraging my expertise to propel Grey’s legacy and drive results."

This move follows the recent appointment of Grey London’s president, Conrad Persons.