Grey London Gets Ready for Holidays with The Sun

To celebrate the return of Holidays from £9.50, The Sun and Grey London, part of WPP’s Team News, are urging the Great British public to embrace the New Year positively in their latest TV campaign.

 
Portraying an eclectic cast of Brits in training for the Great British holiday season, it urges the public to ‘grab winter by the beach balls’ and to get holiday ready, however eccentrically that happens to be.  With the Rocky IV training montage sound track, the ad promises to vanish those stubborn January blues and help the nation kick-start the year with a smile.

 
The campaign runs from 1-19 January in the UK (and 2-26 January in The Republic of Ireland) and comprises 60’, 30’ and 20’ executions. It was directed by MJ Delaney through Moxie Pictures, creatively directed by Dave Monk and created by Adam Chiappe.

 
“Every year The Sun sends over 2 million readers on a Holiday from £9.50 – it’s a proprietary promotion that’s been running for over 20 years and this January we wanted to give it an even bigger push to help banish the winter blues. MJ and Grey London have really captured The Sun’s sense of humour and created a great campaign to kick start 2014 in a way that only The Sun can," explains Nick Stringer, Director of Marketing Communications, News UK.

 
According to Deputy Executve Creative Director Dave Monk, the campaign has been designed to shake-off post-New Year lethargy. "The post-Christmas lull affects us all, pay day is miles away and we all need something to look forward to. So what better way to get Britain pumped up than a bit of visual daftness set to the training montage music from Rocky IV". -Dave Monk, Deputy Executive Creative Director.

 
 "The intention was to put a colourful smile on the nations face in gloomy old January. Thinking about your summer holiday is great, chuck in some Rocky IV music and it’s even better!" says Adam Chiappe, Senior Creative.

CREDITS
Project name: The Sun, Get Holiday Ready

Client:
·         Director of Marketing Communications, News UK, Nick Stringer
·         Marketing Director, The Sun, News UK, David Robinson
·         Account Manager, The Sun, News UK, Lizzie Crees

Agency:
·         Deputy Executive Creative Director: Dave Monk
·         Senior Creative: Adam Chiappe
·         Producer: Debbie Impett
·         Managing Partner: Natalie Graeme
·         Business Director: Tamsine Foggin
·         Account Director: Michelle Neads
·         Planner: Matt Gladstone, Hamish Cameron

Media agency: MSix
Production company: Moxie Pictures
Director: MJ Delaney
Editor: Rebecca Luff at Ten Three
Producer: Dom Delaney
DOP: James Friend
Post-production: Grade – Finish, Online - Glassworks
Soundtrack composer:  Jonathan Goldstein
Audio post-production: Munzie Thind at Grand Central