Grey London for Sunday Times App List 2013

Grey London has unveiled a press, OOH and digital campaign to support the launch of The Sunday Times App List 2013. The app list – the first part of which was published yesterday and is part of the paper’s wider ‘Tech Joy’ series – covers all devices and formats with 40 different top app categories and expert reviews.

 

 

 

The creative reflects the guide’s ‘everyday tech for everyday people’ ethos and features several commonplace objects – including a drum kit, a sandwich, a teddy bear, a dart board and a rubber ring – photographed to imply an app symbol. Each item was custom-made before being captured by award-winning photographer James Day.   

  

 

 

Credits

 

Project name: The Times – Tech Joy

Client: Nick Stringer (Director of Marketing Communications) / Michelle Pagliarulo (Account Director)

Creative agency: Grey London

Creative Director: Dave Monk

Creatives: John Gibson / Erik Weidenhielm

Planner: Hamish Cameron / Matt Gladstone

Media agency: M/SIX

Media planner: David Jackson

Business Director: Rossa Shanks

Account Director: Clare Anderson

Account Manager: Albert Ponnelle

Creative Producer: Oliver Roberts

Production company: Siobhan Squire (Producer - Charlotte Dale)

Photographer: James Day

Retoucher: Dennis Tuffnell