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Grey London for Sunday Times App List 2013

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Reflects guide’s ‘everyday tech for everyday people’ ethos

Grey London for Sunday Times App List 2013

 

Grey London has unveiled a press, OOH and digital campaign to support the launch of The Sunday Times App List 2013. The app list – the first part of which was published yesterday and is part of the paper’s wider ‘Tech Joy’ series – covers all devices and formats with 40 different top app categories and expert reviews.
 
 
 
The creative reflects the guide’s ‘everyday tech for everyday people’ ethos and features several commonplace objects – including a drum kit, a sandwich, a teddy bear, a dart board and a rubber ring – photographed to imply an app symbol. Each item was custom-made before being captured by award-winning photographer James Day.   
  
 
 
Credits
 
Project name: The Times – Tech Joy
Client: Nick Stringer (Director of Marketing Communications) / Michelle Pagliarulo (Account Director)
Creative agency: Grey London
Creative Director: Dave Monk
Creatives: John Gibson / Erik Weidenhielm
Planner: Hamish Cameron / Matt Gladstone
Media agency: M/SIX
Media planner: David Jackson
Business Director: Rossa Shanks
Account Director: Clare Anderson
Account Manager: Albert Ponnelle
Creative Producer: Oliver Roberts
Production company: Siobhan Squire (Producer - Charlotte Dale)
Photographer: James Day
Retoucher: Dennis Tuffnell
 
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Grey, Mon, 28 Jan 2013 13:31:01 GMT