Grey London has created a print, digital and outdoor campaign to promote The Sunday Times’ Style Magazine’s Best Dressed List – the supplement’s celebration of the 50 best dressed people from the past year.
The campaign revolves around the concept of ‘Fashion Royalty’ and comprises a series of photo-comped images depicting celebrities in royal attire. The three executions feature Tinie Tempah, Victoria Beckham and Kate Moss. The latter is based on Chris Levine’s iconic portrait of Queen Elizabeth II with her eyes closed.
Grey’s Dave Monk, Lex Firth and Jamie Starbuck created the campaign.
Style Magazine’s Best Dressed List will be published across two weekends, 10/17 March.
Creative agency: Grey London
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creative team: Lex Firth & Jamie Starbuck
Business Director: Tamsine Foggin
Account Manager: Albert Ponnelle
Creative producer: Shaun Musgrove
Production house: Act 2
Client: Nick Stringer, Head of Marketing Communications, News International; Claudia Collins, Account Manager, The Times & The Sunday Times