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Grey London COO Wayne Brown Joins The Play Sports Group



Brown appointed to build the group’s brands, revenues and capabilities

Grey London COO Wayne Brown Joins The Play Sports Group

Grey COO Wayne Brown has joined The Play Sports Group as Managing Director.

Play Sports Group is the digital sports media company behind market-leading cycling brands Global Cycling Network (GCN) and Global Mountain Bike Network (GMBN). Brown’s appointment follows the recent investment in the business from Discovery Communications – the global media and entertainment group and owner of Eurosport, who took a 20% stake; he will be reporting to the founder and CEO, Simon Wear. Brown will also sit on the group level Board.

In the role he will work across the whole group – the agency and channel divisions – with a brief to build the group’s brands, revenues and capabilities, supporting the plan to rapidly scale the business.

The company will be launching further channels in cycling and across other sports, hiring up to 150 people for newly created digital and creative roles over the next two years – predominantly based at its headquarters in Bath UK, where Wayne will also be based, as well as a small number based in new international offices.

Simon Wear, Founder and CEO of Play Sports Group, said: “We have big plans for the Play Sports Group, so attracting someone like Wayne with a proven track record in establishing and growing digital businesses is a hugely important step towards us achieving our vision. Wayne brings with him a unique blend of advertising, media, data and technology experience that I believe will propel our business, and our clients’ businesses.”

Wayne Brown, Play Sports Group, Managing Director, said: “Simon and the team have a huge ambition and vision for the business: they are fast, agile and entrepreneurial with a deep passion for what they do. It’s infectious and I am excited to be a part of the Play Sports Group going forward. The way they are blending culture and commerce – creating content that really matters to people, that is connected, interactive and moves the needle for brands – is a compelling proposition.”

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