Grey London has teamed up with Hogarth to launch Town Productions, a production facility that combines the creative excellence of Grey with the production might and operational integration of Hogarth.
The new collaboration, which focuses on production strategy, integration and innovation to deliver smart, creative, integrated campaigns, and excellent value for clients, is designed to give clients the very best of Grey London and Hogarth’s capabilities.
Town Productions is based within Grey London’s offices. It combines commissioners and makers and can manage all elements of a campaign: from storyboarding; shooting; post -production; artist management; music management; through to localisation and adaptations across all media. It has a non-exclusive model meaning the team will work with world beating production partners, as well as using their own creative firepower.
Chief production officer at Town Productions Olivia Chalk, who joined Grey London as CPO last year, said: “We know that production budgets need to stretch further these days, across multiple touch points, and without a loss of quality. Town Production’s approach will deliver smart, creative, integrated campaigns for our clients. Town Productions is the future. It’s the combination of the greatest creative thinking with the best of what is possible in the world of production.”
Richard Glasson, the chief executive of Hogarth, added: “Town Productions will allow us to work closely with Grey and its partners to produce the very best possible work, whilst giving our shared clients access to everything that the Hogarth global team has to offer. It really is the best of both worlds.”