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Grey Launches The Sun's Dream Team

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Humorous 'If you can't play, manage' print campaign

Grey Launches The Sun's Dream Team

With the start of the English Premier League fast approaching, Grey London is rolling out the latest campaign to promote The Sun's £500,000 Dream Team, a fantasy football league where the winning team receives £125,000. The campaign spans in-paper, press and digital and revolves around the line "If you can't play, manage". The campaign will run through August with tactical work spanning the entire season. It follows the launch of Sun+ earlier this month, which Grey celebrated with its well-received Sun+ Goals campaign.

 

 


 

Credits


Creative Director: Dave Monk
Creative team: Johan Leandersson / Erik Uvhagen
Business Director: Tamsine Foggin
Account Manager: Albert Ponnelle
Planner: Hamish Cameron / Matt Gladstone
Creative producer: Kevin Noble
Designer: Ryan Connolly / Chris Chapman
Retoucher: Tom Fryer
Photographer: Paul O'Connor
Client (Director of Customer Retention): David Robinson
Client (Head of marketing): Rossa Shanks
Client (Dream team executive): Greg Halfacre

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Grey, Fri, 09 Aug 2013 09:59:43 GMT