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Grey Japan Launch Interactive Map


Labyrinthine Tokyo streets de-mystified in playful map movie

Grey Japan Launch Interactive Map


Grey Group Japan’s office has unfortunately been known for its complex accessibility. So we have made it our mission to help first-time visitors navigate and learn their way towards the Grey office in an entertaining manner – result: Interactive Access Map Movie centered on a love story, called “Going Grey”. A man from New York, unfamiliar with the streets of Japan, embarks on a journey from Ebisu station to meet his girlfriend at Grey office. The user needs to guide him through the streets and alleys, by using the keyboard arrow keys to direct his movements. His girlfriend’s playful hints appear as she talks to him over the phone. If he gets lost along the way, something happens to inform him.  Users learn the way like a game. As they play, information around the area also appear on the screen. And hints of the route are also hidden in the linked Facebook and Googlemap.
So will he be able to find the way?
Agency: Grey Group Japan
Date of release: 25th November 2012
Agency: Grey Group Japan
Creative Director: Yasuhito Imai (Grey)
Art Director: Mitsunori Yamazaki, Shinmei Yamamoto, Taichi Tsunoda (Grey)
Film Produced, Directed & Edited: Yasuyuki Kubota
Cinematography: Sebastian Mayer
Web Director: Jun Ino (FORMES Inc.)
Technical Director: Ryotaro Nakano (FORMESInc.)
Flash: Yausuyuki Asano (FORMES Inc.)
VFX Producer: Yuta Sato (Amana Group)
VFX OfflineDirector: Kimihiro Yanahara (Amana Group)
VFX Editor: Shinya Nakagawa, Satoshi Ono, Hiromitsu Chiba, Junichi Fujita, Teru Nakajima
Dance: Kaoruco & Lou Dancers Dancers
Kimono & Styling: Yu Yamashita
Hair Styling: Yoshihiro Kitano, Naoko Tomita
Styling: Hiroko Tsurumi
Heroine: Yumi Shibuya (Grey)
Samurai: Kyle Gibson
view more - Creative
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Categories: Travel, Tue, 15 Jan 2013 10:53:42 GMT