Advertising agency Grey has been busy, announcing the hiring of two new Creative Directors and a Head of Planning.
Former Creative and Content Director at BBH, Michael Jacovides, joins Grey as Creative Director for Hugo Boss. He has worked on clients including Levi’s, Johnnie Walker, Audi and Burberry. Prior to that, he was Editorial & Creative Director of Fifty-One, a boutique agency within John Brown Publishing, with clients including De Beers, Louis Vuitton, Virgin Atlantic Upper Class, Selfridges, Top Shop and Pringle of Scotland. Most recently, Michael has been working with some of the world's most prestigious fashion and fragrance brands.
The second Creative Director to join the agency, this time for Lucozade, is Darren Wright. Having been at Wieden + Kennedy London for nine years, he has worked across blue-chip clients including Nike, Pizza Hut, Nokia, Honda and The Guardian. Most recently, he has been creatively directing the Nike UK account and was responsible for the multi-award-winning Run London. He’s regularly ‘in-book’ in D&AD and has picked up numerous awards, including a Yellow Pencil for Run London. Prior to W+K, Darren worked at start-up Malcolm Moore Deakin Blayze on accounts including MTV and VH1.
Leo Rayman has also joined as Head of Planning. Rayman joins Grey from Adam & Eve/DDB, where he was Planning Director. Prior to the merger between the two agencies, Leo was Adam & Eve’s first Planning Director, having been hired in 2011 from DDB London. Over the course of two stints at DDB, he worked on clients including Volkswagen (for which he was integrated strategy director), Anheuser Busch and Dell, as well as helping to launch DDB’s social media unit. Leo has also worked at CRM consultancy Zalpha and PR agency Weber Shandwick, where he was EMEA Strategy Director.