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Grey Group Singapore Wins WWF and Temasek Foundation-Led Pitch



Agency tasked with creating new Singapore-based sustainability youth incubator

Grey Group Singapore Wins WWF and Temasek Foundation-Led Pitch

Grey Group Singapore has won a WWF and Temasek foundation-led pitch to create a new Singapore-based sustainability youth incubator in partnership with Green Is The New Black. The four partners set out to inspire and support the next generation of sustainability doers and creators through a series of masterclasses and bootcamps as well as a 6-months mentorship program. The initiative has already delivered Masterclasses with top speakers from Project Drawdown, abillion and others. The movement is called and is currently recruiting for bootcamp applicants.

“Our youths today embrace global sustainability issues and digital conversations. They recognise that community advocacy cannot be about getting louder on social media or on the streets to protest. There is a skills gap that needed to be bridged in sustainability advocacy among youths. Temasek Foundation is happy to be part of the team to bring together like-minded partners to launch #WeGotThis, with a focus on helping our youths to do, try, test, speak up, and build small wins one upon another,” shared Lim Hock Chuan, Chief Executive of Temasek Foundation Liveability.

“We are welcoming people from all walks of life, and that includes the next generation of marketers. Whether you are in university, an intern or just starting your marketing career – if any aspect of sustainability is your passion, we want you to join”, says Konstantin Popovic, CEO of Grey Singapore Group. 

“Our movement is deliberately positive, non-accusatory and truly looking for young (and young at heart) problem-solvers who deserve our support,” adds Aaron Phua, executive creative director of Grey Group Singapore.

The project is working with partners and mentors to identify 50 youth in Singapore and South Korea to launch their own Sustainability movement. Support will be provided to young people selected through an intensive bootcamp application process in understanding how to use digital media platforms available to talk about sustainability, understanding issues better and increasing a change towards a more positive future.

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