Monika Rudijono and Sawitri Hertoto have been appointed as General Manager and Business Director of Shopper for Grey Group Indonesia respectively. Both of them will be reporting to Agus Sudradjat, Chairman & CEO of Grey Group Indonesia.
Monika Rudijono joins Grey most recently from Isobar where she was the CEO. She successfully grew the agency from scratch to a well-known digital agency in the industry today with blue chip accounts, including Bank Mandiri, Nestle, Samsung, Telkomsel, Quaker Oats and GM.
Prior to Isobar, she was with Leo Burnett for more than six years where her last exposure was as client service director and new business development director. Under her leadership and guidance, she brought the agency to new heights to become the agency with most new business wins based on R3 assessment.
Rudijono graduated from the University of California Berkeley with a Bachelor of Science in Business Administration where she focused on Marketing & Finance.
Hertoto was director of Shopper & Retail Leo Burnett, prior to Grey, where she focused on helping brands to achieve new heights through her vast experience in understanding consumers’ behaviour. She has worked across all advertising disciplines in her 15 years in the business, both at local and multinational agencies, including Dentsu, Lowe, Matari, Pantarei, Y&R and Leo Burnett.
She stepped into the advertising industry at Dentsu Jakarta as research manager before moving to account management as it was the perfect role to satisfy her interest and passion to ideas and inspirations. In addition, she has also served as marketing communication senior manager at Bank Danamon for three years, which gives her valuable holistic perspective on brand building.
“We were delighted when both Monika and Sawitri both accepted the roles. Their knowledge, experience and perspectives in the industry will definitely place Grey in the forefront in the Indonesia market,” Agus Sudradjat said.
“I’m excited to be part of such an accomplished global team where the famously effective works are created. I am firmly committed to growing Grey bigger while remaining faithful to the spirit of the agency,” Monika Rudijono said.
“I’m honoured to be joining Grey and am looking forward to working with a team of talents in bringing Grey further to the forefront of recognition in Indonesia,” Sawitri Hertoto said.
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