GREY EMEA & Possible Worldwide Joint Venture Creates Global Digital Communications Leader
GREY EMEA and global interactive marketing agency Possible Worldwide have entered a strategic partnership to provide clients with leading-edge, best-in-class global integrated and digital communications.
The WPP agencies, which already share Procter & Gamble as a client, will complement each other by delivering scale and expertise, resources and talent across the full communications mix.
Formed by the merger of Bridge Worldwide, Schematic and a number of other digital boutiques about a year ago, Possible Worldwide has 1000 people working in 18 offices across the world including London, New York, Bangalore, Beijing, Nairobi and Sao Paolo. It offers award-winning strategic planning, measurement, content creation, advertising, User Experience and technology services across all digital channels. The agency’s clients include P&G, Starwood, Disney, Xbox, NBC Universal, Logitech, Barclays, General Mills, BBC, Coca Cola, Google, So Cal Edison, Pernod Ricard and Orange.
GREY EMEA is the largest division of GREY Group, a global advertising and marketing agency and member of the WPP network. GREY EMEA has over 1,700 people working in 55 offices in more than 35 countries across the region. The regional HQ is in London. The Group's integrated and digital communications offering includes advertising, direct marketing, public relations, public affairs, brand development, customer relationship management, sales promotion and interactive marketing. It offers strategically focused, creatively powered ideas and executions that accelerate clients' business' and their brands. Among GREY's international clients are Procter & Gamble, GlaxoSmithKline, Allianz, VW/SEAT and Sony. The local roster features brands including Brother, Vodafone, Lucozade and Ülker.
David Patton, President & CEO GREY EMEA said: “We’ve made tremendous strides in our digital skills, digital focus, and digital business over the past few years. Seamlessly integrating brilliant digital strategy and flawless execution into Grey’s offering is a top priority, equally vital to our clients’ success as it is to our own. This unique partnership with Possible Worldwide will give Grey access to a vast array of digital resources and talent as we continue to provide our clients with leading-edge, best-in-class digital communications on a global scale. It immediately enhances our digital integration and capabilities and we are looking forward to a mutually beneficial partnership.”
Trevor Kaufman, global CEO of Possible Worldwide said: “As one of the world’s most respected communications firms, GREY has a nearly 100 year history of delivering outsized results to leading brands and we are pleased to be joining forces with them in this new venture. The ability to provide clients with the best of both the digital and traditional media worlds through a single resource and on a worldwide basis will allow us to create seamlessly integrated programs managed through a nimble and responsive account structure.”