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Grey Colombia Creates the First Universal Symbol Against Online Harassment

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Unlike words, symbols are unambiguous and immutable by law

Grey Colombia Creates the First Universal Symbol Against Online Harassment
90% of all online harassers are never held accountable. The main reason is a grey area in consent that enables harassers and their lawyers to distort words like 'no', 'stop' or 'don't' into meaning things such as 'maybe' or 'possibly', and ultimately questioning the credibility of victims. 

Whereas words are vulnerable to reinterpretation, conventional symbols (like traffic signs) are unambiguous and immutable by law. For example: one cannot appeal that a STOP sign means something different. 

So, Grey Colombia created the first universal symbol against harassment using an emoji (NO) that already exists on all phone keyboards by default. The symbol has been promoted by top influencers from the gender equality movement and adopted by victims nationwide, turning it into a social convention so it can be used as legal proof that victims expressed absolute refusal to undesired sexual proposals, protecting their credibility.


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Creative Agency

Creative Agency: Grey Colombia

Copywriter: Lina Camargo

Art Director: Adriana Amaya, Julian Serrano

Creative VP: Sebastian Mallarino

President: Jorge Serrano

Planning VP: Diego Plazas

Account Director: Diego Avendaño

Editor: John Muñoz

Production Director: Alia Hincapie

Genres: People

Categories: Sexual Health, Corporate, Social and PSAs

lbbonline.com, Mon, 13 May 2019 15:20:00 GMT