Grey Chosen as Creative Agency for Luxury B2C Brand Ahmed Seddiqi & Sons and Seddiqi Holdings

Grey announced its appointment as the creative agency for the luxury B2C brand Ahmed Seddiqi & Sons and that of the corporate entity Seddiqi Holdings. The announcement follows a competitive pitch process involving global and regional network agencies. Grey will spearhead the creative and communications campaigns for Ahmed Seddiqi & Sons, delivering creative excellence in highlighting the luxury and refinement aspect of the brand's online, offline, CRM and event communications. Additionally, under this remit, Grey will be Seddiqi Holdings' partner in delivering excellence in corporate communications across internal and external channels to exemplify Seddiqi Holdings' continuous mission of being the "employer of choice."

Philippe Berthelot, managing director, Grey Dubai, said, "We are thrilled to partner with a brand carrying the breadth and heritage that Seddiqi Holdings envelops. The luxury legacy of Ahmed Seddiqi & Sons marries effectively with Grey's creative legacy. Together, we seek to create famously effective campaigns crystalizing the luxury Ahmed Seddiqi & Sons encompasses that carry forward through time."