GREY Argentina assigned Simón Dukart as leader of the business department, designed to carry forward the relationships with the clients and focused on creating growing business opportunities stock for clients and for the agency.
Simón led Grey´s TOYOTA team for two years, a team of 25 people that achieved the renewal of the account at the end of 2020. He started his career at the agency over 15 years ago, and since then he has been part and led the teams that oversee the development of the local and regional brands of P&G, MOLINOS RÍO DE LA PLATA, KELLOGG’S, CMR e INBEV, among others.
“I’m very excited with this challenge and with the support I received from Diego Medvedocky y Denise Orman. I relay on a team with great human value and professional talent, that is focused on building quality bonds with the clients and on the growth of their business based on ideas and solutions”, said Simón.
“Simón is a great professional and above all he is a natural-born leader with a great energy and drive, which is what the agency and our clients need to achieve the goals that we are setting together as a team. We are certain that his great capacity and eagerness are going to enhance the work of each one of our clients. We are also thrilled for the new talents that are joining us in the business team lead by Simón, they bring a fresh perspective, which is a key factor at this stage of the evolution we are taking on as an agency”, said Denise Orman, Grey´s CEO.
To reinforce the fresh perspective of the new team, GREY promoted Paula Arrarás as TOYOTA´s group business director, in her second year at the agency and after having played a key role in the renewal of the relationship with this client.
At the same time, Facundo Ferrero joined the team as business director for Itaú and Molinos.
“We are creating a great team, both with the new additions and the great talents we already had at the agency. It´s already showing great outcomes with our client's projects and with the new relationships we created with Michelob Ultra y Presidente InBev beers, and with brands such as Bagó+ y Chía from Bagó laboratory”, concluded Simón.