Gretzky Cut-Out Stars In New Mobile Mini Spot

 

This week Mobile Mini, the world's leading provider of portable storage solutions, launched a new advertising campaign touting its new long-distance moving services and secure storage centers.

 

Created by independent San Francisco advertising agency, Venables Bell & Partners, the inaugural TV spot, “Wayne,” opens in the living room of a couple who are moving out of their house. The commercial chronicles their battle as they pack their household possessions in a Mobile Mini storage container. At the center of the battle is the husband’s prized Wayne Gretzky life-size cardboard cutout. The wife goes to extreme measures to make sure Wayne doesn’t follow them to their new home. 

 

“The increasing demand from our customers and prospects requesting off-site storage and long-distance moving services was the catalyst behind expanding our product offerings,” said Pete Buchner, Mobile Mini’s Vice President of Marketing. “Through several research studies, we’ve found consumers are increasingly frustrated with the lack of service and the hassles they experience with long-distance movers and self-storage companies. We’ve long admired VB&P’s creative work and considered them the best partner to position Mobile Mini as the answer to consumers and businesses searching for convenient, affordable and secure moving and storage solutions. This is just the beginning of a fully integrated marketing effort as we expand our footprint nationally.”

 

Beginning today, “Wayne” will start airing in Phoenix, AZ and three weeks later in Denver, Jacksonville, Atlanta, Minneapolis, Austin and San Diego. The spot will be seen during the NBA playoffs and on popular TV programming like Dancing with the Stars, Law & Order SVU, Glee, Billboard Music Awards, Big Bang Theory and America’s Got Talent. The commercial will also be featured on a variety of shows on Hulu. 

 

Click the link to view the work: http://bit.ly/KqaHER

 

CREDITS

CLIENT NAME: Mobile Mini 

BRAND: Mobile Mini 

SPOT NAME: Wayne

AIR DATE: 5/14

AGENCY:  Venables Bell & Partners

EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness

SENIOR ART DIRECTOR: Tavia Holmes

COPYWRITER: Ashley Billings

DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen 

AGENCY PRODUCER: Mandi Holdorf

PRODUCTION COMPANY: Smuggler 

DIRECTOR: The Guard Brothers

DIRECTOR OF PHOTOGRAPHY: Trent Opaloch 

EXECUTIVE PRODUCER:  Allison Kunzman 

PRODUCER Martha Davis

EDITING COMPANY: Beast Editorial 

EDITOR: Doug Walker

SOUND DESIGN: 740 Sound Design 

SOUND DESIGNERS: Eddie Kim

MUSIC: Beyond Music 

MIX: Play Sound/ John Bolen 

V/FX: N/A 

V/FX PRODUCER: N/A