Tue, 10 May 2022 07:00:33 GMT
Bicoastal production studio Greenpoint Pictures has signed Peruvian director Alex Fischman Cárdenas for commercials and branded content in the U.S. This marks the director’s first career representation in the American ad market.
Born and raised in Lima, Perú, Alex started making movies at a young age and received international recognition for his award winning narrative short film La Vieja Quinta, starring Peruvian acting legend Enrique Victoria. The popular filmmaking blog, No Film School, praised the film, with a headline that reads: “This 17 Year Old Director Made One of the Best Short Films That You Will See This Year.”
After moving to the US to study film, Alex continued directing award winning short form content, including the narrative short Alienación which premiered in Aesthetica Short Film Festival, dance short NEPTUNES DREAMS with Jacob Jonas The Company, and the short documentaries Teeth and Starr, both of which received Vimeo Staff Picks, along with the former receiving a Young Directors Award Nomination and a Berlin Commercial Top 10.
In 2021, Alex directed three spots for Uber’s Global Earners campaign. and this year, Alex will direct five spots for T-Mobile’s Magenta Edge campaign. Both campaigns employ Alex's ability to meld documentary and narrative to create beautifully authentic portraits of people thriving at their jobs. Alex’s work is always imbued with a natural cinematic quality, and has an uncanny ability to let his actors and subjects open up to the lens.
Alex said of his ambitions as a filmmaker with Greenpoint: “I’m honoured to join the Greenpoint roster. Their work speaks for itself: pushing filmmaking boundaries while telling deeply human stories is exactly the type of work I want to pursue. Since the moment I stepped into their office, I felt a sense of family and a collaborative spirit that makes me unbelievably excited about the projects to come.”
“Beautiful, raw and emotional are three words that describe Alex's work perfectly,” says Michael Kuhn, founder of Greenpoint Pictures, “Alex has made waves already in the film community. He shot his first film at the age of 17 and has never looked back. The day we met him we coincidentally saw an agency pitch deck with his work being referenced. His work ethos couldn’t fit more perfectly to Greenpoint. He is a natural extension of what the company has been doing since day 1. The sky's the limit for Alex and we’re excited to watch him soar.”view more - Hires, Wins & BusinessGreenpoint Pictures, Tue, 10 May 2022 07:00:33 GMT