Greenpeople Launches New Water Bottles That Highlight Just How Much We Waste
Cheil Brazil devises the campaign set to commence on World Water Day
Greenpeople, the organic pressed juices brand, has launched a new range of water bottles that, instead of using litres or millilitres, measure the contents by daily activities that can waste water, from brushing your teeth to showering.
The bottles, which were devised by Cheil Brazil, are launching on World Water Day (Friday March 22) and aim to alert people about the dangers of wasting water.
The bottles will be sent to influencers related to wellness, design and environment – and will be distributed for free during World Water Day in Greenpeople stores in both Rio de Janeiro and Sao Paulo in Brazil.
"Greenpeople has sustainability in its DNA and we are super excited to contribute to a legacy that will go beyond a healthy diet. That’s why we are launching Waste Measures, to surprise and engage people so they can make little changes in their daily life, that will have a huge impact" says Bianca Laufer, Greenpeople founder.
Claudio Lima, CCO, at Cheil LATAM said: “By creating this new unity of measurement, we'll make people realize exactly how much water they waste daily, even if it's for a few seconds.”
Post Production / VFX
Post Production Company: Marina Moreno
Editing House: 7Filmes
Colour Company: 7Filmes
Production Company: 7 FILMES
Director: Gugu Seppi
Executive Producer: Chico Oliveira
DOP: Otimar Pacciato
Production: Special Glass (Bottle production company), Pmaise (Bottle boxes company)
Account Team: Carlos Miaira / Rina Miaira / Joaquim Barbosa / Silvio Damas
Creative Agency: Cheil Brasil
Chief Creative Officer: Cláudio Lima
Creative Director: Ricardo Miller, Fábio Baraldi, Ronaldo Jardim
Copywriter: Marcio Bittencourt
Art Director: Victor Ferreira
Strategist: Paula Queiroz
Producer: Luzia Oliveira, Cristiane Marinari
Managing Director: Evandro Guimarães
Account: Enya Café
Media: Fabíola Sidorenko
Project Manager: Evandro Guimarães
Client Approval: Bianca Laufer
Graphic Production: Luciano Carvalho
Categories: Environment, Corporate, Social and PSAsCheil Brazil, 1 year ago