9 months ago
Greenpeace Romania is taking action against the indifference of authorities regarding illegal logging by launching the “Curse for Good” campaign. Instead of activists, artists or influencers with millions of followers, the campaign uses a real Romanian witch – Irina Primavera – who casts a spell on illegal loggers and authorities.
You can check out the unconventional campaign film below:
6 hectares of wood are disappearing every hour in Romania due to illegal logging and legal cutting. For each tree legally cut, another one is illegally taken down. Yearly, Romania is losing 20 million cubic meters of wood – this translates into a 5 billion lei hit to the Romanian budget (0.6% of Romania’s GDP), without counting the social and ecological consequences in the face of the global climate and ecological crisis.
With the 'Curse for Good' campaign Greenpeace Romania aims to put pressure on the Ministry of Waters and Forests to urgently change the System of wood tracking which represents the XXI Century technological solution to automatically monitor & track the Romanian forests.
If you'd like to get involved with the campaign, you can sign the petition here.
And you can find out more information about the campaign by checking out the official website here.
Creative Agency: McCann Worldgroup Romania
CEE Creative Director and McCann Worldgroup Romania CCO: Cătălin Dobre –
Group Creative Director: Costin Bogdan
Art Director: Mihai Constantinescu
Copywriter: Paula Ionescu
Global Account Director: Alexandra Albu
Senior Account Executive: Jessica Selby
AV Manager: Tiberiu Munteanu
Director: Bogdan Moldoveanu
DOP: Alexandru Dorobanțu
Production and post-production: Multi Media Est
Categories: Charity, Corporate, Social and PSAsMcCann EMEA, 9 months ago