Greenpeace Romania Enlists Witches to Cast a Curse on Illegal Logging

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The 'Curse for Good' campaign aims to put pressure on the Ministry of Waters and Forests to act against the illegal logging trade
Greenpeace Romania Enlists Witches to Cast a Curse on Illegal Logging

Greenpeace Romania is taking action against the indifference of authorities regarding illegal logging by launching the “Curse for Good” campaign. Instead of activists, artists or influencers with millions of followers, the campaign uses a real Romanian witch – Irina Primavera – who casts a spell on illegal loggers and authorities.

You can check out the unconventional campaign film below:

6 hectares of wood are disappearing every hour in Romania due to illegal logging and legal cutting. For each tree legally cut, another one is illegally taken down. Yearly, Romania is losing 20 million cubic meters of wood – this translates into a 5 billion lei hit to the Romanian budget (0.6% of Romania’s GDP), without counting the social and ecological consequences in the face of the global climate and ecological crisis.

With the 'Curse for Good' campaign Greenpeace Romania aims to put pressure on the Ministry of Waters and Forests to urgently change the System of wood tracking which represents the XXI Century technological solution to automatically monitor & track the Romanian forests.

If you'd like to get involved with the campaign, you can sign the petition here

And you can find out more information about the campaign by checking out the official website here.

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CREDITS

Creative Agency: McCann Worldgroup Romania

CEE Creative Director and McCann Worldgroup Romania CCO: Cătălin Dobre –

Group Creative Director: Costin Bogdan

Art Director: Mihai Constantinescu

Copywriter: Paula Ionescu


CLIENT SERVICE

Global Account Director: Alexandra Albu

Senior Account Executive: Jessica Selby

PRODUCTION

AV Manager: Tiberiu Munteanu

Director: Bogdan Moldoveanu

DOP: Alexandru Dorobanțu

Production and post-production: Multi Media Est

Categories: Charity, Corporate, Social and PSAs

McCann EMEA, 9 months ago