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Greenpanel’s #21daysofFitatHome is Keeping India Fit in Lockdown



Cheil India conceived the campaign across 21 days with a different activity everyday

Greenpanel’s #21daysofFitatHome is Keeping India Fit in Lockdown

Greenpanel, India’s largest manufacturer of wood panels, encouraged people to make the most of their ‘stay home’ time with #21daysofFitAtHome campaign. The campaign is live across all Greenpanel social handles.

The coronavirus shutdown meant bulging waistlines with most of the nation’s outdoor and sports activities banned for 21 days. But being trapped in the house doesn’t have to mean being stuck on the sofa. Conceptualised and designed by Cheil India, Greenpanel’s #21daysoffitathome recommended everyone exercises using their house furniture to keep moving.

Conjuring memories of simple yet effective movements that we all did during our childhood, were made into easy-to-do exercises in the campaign.

Speaking about the initiative, Vikas Kumar Jha, VP - marketing, Greenpanel, said: “People have to stay at home for their safety but they also have to make sure that they stay healthy and the campaign is a step towards it. We also thought that the role of the furniture can be depicted more interestingly in these daily fitness regimes. These are some fun exercises they can do which will keep them healthy, moving and occupied.”

Jitendra Kumar Kaushik, senior creative director, Cheil India, added: “This is a tough time for all of us. We will have to keep ourselves healthy, physically and mentally while staying safe. #21DaysOfFitAtHome is all about keeping yourself moving and healthy while being secure and safe at your homes. One can do it while watching TV or make it even more fun by doing it with their family. In such times it’s the small things that keep you going."

The campaign has 21 small videos for 21 days that explain the exercises and the routine.

#21DaysOfFitAtHome is also about how the furniture is an essential part of our lives, how it contributes to our daily lives and how important it is to choose what is made of when we have to spend so much time with our furniture. Just like the exercises are a byproduct of the furniture you chose over the years, furniture is a byproduct of wood panels you choose.

The campaign, that went live on March 27th, has been receiving encouraging feedback and aims to reach as many households as possible..

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Categories: Media and Entertainment, Social Media Platforms

Cheil India, Thu, 09 Apr 2020 13:53:13 GMT