Wed, 05 Feb 2020 17:32:07 GMT
Duffy Higgins just got his Greencard, and it promises to open a world of possibilities for him. An accomplished director, DP and photographer, Higgins has joined the roster at this New York-based creative studio. His signing was announced by Emily Wiedemann, Greencard’s founder and executive producer.
Higgins has already finished his first project under the Greencard banner: a voluminous campaign of 150 ultra-short videos for TikTok and the digital agency Huge. Running on Snapchat, they’re designed to seamlessly integrate with native content while boosting engagement with the video sharing site. Shot on an iPhone over five days in Atlanta (and posted at Greencard as well), the work tapped Higgins’ ability to create on the fly, honed from his work in documentaries and shooting music and lifestyle assignments.
“One of our goals is to attract a director corps that represents a diverse group of talents, all of whom bring unique points of view to their work, and Duffy fits this description with ease,” says Wiedmann. “We want filmmakers who complement each other in terms of their approach to storytelling, and who simultaneously fill a range of niches when it comes to genres. Duffy’s background as a director, cinematographer and photographer – which is particularly evident in his docu-style work and his action and sports content – means he’ll occupy a vital role in terms of our client offering.”
“I was looking for a shop with great people to not just promote my work, but also continue to push and guide me in the directions I want to move towards as a director,” he continues, “whether that’s in the narrative, commercial or documentary genres. Greencard was a perfect fit.”
Joining the roster will allow him to focus solely on directing while taking advantage of the studio’s one-stop, integrated production-through-post model. “I also like how they’re offering a nice balance between traditional advertising assignments along with narrative filmmaking,” he adds. “And then the overwhelming positive energy I felt among everyone there was important, too. I just felt completely in sync with Emily and her team,” which includes EP Chazz Carfora and director of sales Dani Zeitlin.
A native of Miami, Higgins currently splits his time between there and New York, and not surprisingly his work reflects the style, attitude, fashion and swagger associated with both cities. Recent projects include content for ESPN, Google, Netflix and Anheuser-Busch, while his first feature documentary, 'Brooklyn Basketball', premiered at the Coney Island Film Festival and screened at the NYC Independent Film Fest.
While adept at working with the lean crews often associated with docu-style work, Higgins says first and foremost he’s a collaborator. “I like having that kind of relationship with clients and creatives,” he says. “And the advantage of working with them closely in prep and on set helps the post process become much more focused and established.
“Whether you’re working in commercials, docs or narrative films, it’s important to be open to change once you’ve locked in your creative ideas and story,” he continues. “Whether it’s veering off your list of questions during an interview or letting your talent or locations push your ideas further, it’s about having the ability to be open to what’s being presented, as it happens.”view more - Hires, Wins & Businessavagnoni communications, Wed, 05 Feb 2020 17:32:07 GMT