- Above: Top left // Andrea Bakacs; Top right // Ariel Leon Isacovitch; Bottom left // Lisa Mehling; Bottom right // Yvette Cobarrubias Green The Bid
, the grassroots initiative and community supporting the advertising industry in shifting to zero-waste, carbon neutral, sustainable and regenerative practices, welcomes the new year by announcing its Advisory Board
. The Advisory Board will play an important role in providing expert guidance in building an inclusive, productive, and forward-thinking organisation with key global alliances for ultimate effectiveness.
"We built Green The Bid off of our five founders' combined networks and individual experience,” commented Julian Katz, co-founder, Green The Bid. “In forming an Advisory Board, we seek to expand our network and broaden our offering through the influence and perspectives of all our member sectors - brands, agencies, production companies, crew vendors and post companies - as well as from outside of the immediate commercial production ecosystem."
Green The Bid launched in October, 2020, and currently has a membership of nearly 80 supporting entities and organisations. The Advisory Board will be officially introduced to Green The Bid’s membership and the next general meeting, taking place via video conference on 27th January 2021.
Green The Bid Advisory Board
Andrea Bakacs, senior art producer, Wieden+Kennedy Portland
Leah Bernthal, founder, Every Purpose
Laura Busino, head of content production, Ford Motor Company
Pamala Buzick, co-founder, poolhouse
Yvette Cobarrubias, co-founder and managing partner, Cosmo Street Editorial
Jo Coombes, founder and project lead, AdGreen
Antoinette de Lisser, head of new business, The Progress Film Company
Tricia Duffy, founder, Lily Grey
Sean French, VP of sales, Quixote
Bonnie Goldfarb, co-founder, Harvest Films
Matt Hunnicutt, executive director of production, Wieden+Kennedy Portland
Ari Kuschnir, founder, M ss ng P eces
Ariel Leon Isacovitch, managing partner / EP, The Roots
Daniel Marin, head of production, JOAN Creative; president, JOAN Studios
Lisa Mehling, owner, Chelsea Pictures
Gloria Pitagorsky, partner, Heard City
Carol Pock, sustainability knowledge lead, APR
Shelby Ross, executive producer, Sibling Rivalry
"W+K Portland is partnering with Green The Bid as the next step in our environmental journey to help bring greater transparency to the industry and share resources towards a movement that will empower agencies, brands, and production companies alike, in formulating regenerative, healthy, and sustainable practices together,” noted Wieden+Kennedy’s Andrea Bakacs. “We couldn't be more excited to be part of shaping not just the work we make, but how we make it."
“I am committed to less talk and more action to fight for the future of our planet. The time has come! GTB will transform our industry - I am very proud to be on the team,” commented Lisa Mehling, Chelsea Pictures.
Yvette Cobarrubias, Cosmo Street Editorial, said. “I find it a necessity to try and course correct the damages that we have done as an industry, both in our professional and personal lives. As someone with a platform and ability to affect change, it is my responsibility. Being asked to advise on this board is a great opportunity to make a difference. A lot of hard work is ahead and I hope I can be effective and useful while navigating this important issue.”
“I am so thrilled to be a part of this community, working on the soil and roots to change our industry, and to be a founding part of what I believe will be a better and more conscious future,” added The Roots’ Ariel Leon Isacovitch. “While we have long sought to apply an environmental focus on how we approach our productions, we know we can improve and help build and support standard practices industry-wide. Having the service side of the business carry through on sustainability is fundamental, and my goal is to be that steward - not just for productions with The Roots, but for our wider community of service companies worldwide.”